also up-market
Upmarket products or services are expensive, of good quality, and intended to appeal to people in a high social class. (mainly BRIT)
Anne chose an upmarket agency aimed at professional people.
...restaurants which years ago weren't quite so upmarket as they are today.
? downmarket
ADJ: usu ADJ n
•
Upmarket is also an adverb. (
in AM, usually use upscale
)
Japanese firms have moved steadily upmarket...
? downmarket
ADV: ADV after v